"...Coca-Cola now comes in 14 different flavors, but in the last few years the per-capita consumption of cola has been slowly declining...". Last week I went to my local supermarket for Pillsbury's Best all-purpose flour, a brand I have been buying for years. No luck. The store had Pillsbury's Best bread flour, whole wheat flour, self-rising flour and unbleached all-purpose flour. They just didn't have the original Pillsbury's Best all-purpose flour. So I bought Gold Medal all-purpose flour instead. The week before I went to the same supermarket for Minute Maid lemonade, not exactly an exotic drink.
"...Researchers Find Thin Models Make Viewers Like Brands More, but Themselves Less...The Dove Self-Esteem Fund, backed by its Campaign for Real Beauty, has exceeded its original goal of reaching 1 million young girls by this year and expanded its target to 5 million by 2010...". Thin is still in for advertising, new research suggests, unless you're trying to sell cookies or self-esteem. A study by business professors at Villanova University and the College of New Jersey, inspired by Dove's "Campaign for Real Beauty," shows that ads featuring thin models made women feel worse about themselves but better about the brands featured.
Consulting and analysis firm PricewaterhouseCoopers released its five-year global entertainment and media forecast this week. PwC Entertainment & Media Practice Chairman James O'Shaughnessy in New York and Managing Partner Marcel Fenez in Hong Kong note that this latest version of the report, which is now in its ninth year, marks emerging-market growth, in addition to unprecedented established-market gains. MediaWorks takes a look at the forecasts for several of the media market's largest sectors, including internet-access spending and internet advertising, TV advertising and subscriptions,
One of the latest marketing buzzwords to hit the conference rooms of Asia is behavioral targeting. In fact, recent seminars on digital marketing, mobile marketing, marketing effectiveness and web 2.0 have all featured speakers who have proclaimed behavioral targeting as one of the greatest marketing innovations for some time. The impact of behavioral targeting on marketing expenditures is expected to be significant. According to eMarketer, US spending for behaviorally targeted online advertising will increase by more than US$ 3.5 billion
"...Coca-Cola now comes in 14 different flavors, but in the last few years the per-capita consumption of cola has been slowly declining...". Last week I went to my local supermarket for Pillsbury's Best all-purpose flour, a brand I have been buying for years. No luck. The store had Pillsbury's Best bread flour, whole wheat flour, self-rising flour and unbleached all-purpose flour. They just didn't have the original Pillsbury's Best all-purpose flour. So I bought Gold Medal all-purpose flour instead. The week before I went to the same supermarket for Minute Maid lemonade, not exactly an exotic drink. 
"...Researchers Find Thin Models Make Viewers Like Brands More, but Themselves Less...The Dove Self-Esteem Fund, backed by its Campaign for Real Beauty, has exceeded its original goal of reaching 1 million young girls by this year and expanded its target to 5 million by 2010...". Thin is still in for advertising, new research suggests, unless you're trying to sell cookies or self-esteem. A study by business professors at Villanova University and the College of New Jersey, inspired by Dove's "Campaign for Real Beauty," shows that ads featuring thin models made women feel worse about themselves but better about the brands featured. 
Consulting and analysis firm PricewaterhouseCoopers released its five-year global entertainment and media forecast this week. PwC Entertainment & Media Practice Chairman James O'Shaughnessy in New York and Managing Partner Marcel Fenez in Hong Kong note that this latest version of the report, which is now in its ninth year, marks emerging-market growth, in addition to unprecedented established-market gains. MediaWorks takes a look at the forecasts for several of the media market's largest sectors, including internet-access spending and internet advertising, TV advertising and subscriptions, 
One of the latest marketing buzzwords to hit the conference rooms of Asia is behavioral targeting. In fact, recent seminars on digital marketing, mobile marketing, marketing effectiveness and web 2.0 have all featured speakers who have proclaimed behavioral targeting as one of the greatest marketing innovations for some time. The impact of behavioral targeting on marketing expenditures is expected to be significant. According to eMarketer, US spending for behaviorally targeted online advertising will increase by more than US$ 3.5 billion 
