Every once in a while, it happens. An epiphany -- fully materialized and smacking you between the eyes. Mine came to me on a recent evening while lounging on the couch, recovering from another day of doing the due-diligence dance with my beloved clients. And this one was a paradigm-shifter: Just as video killed the radio star, metrics are killing creativity. When the economy takes a nosedive, marketers get nervous. And when sales follow suit, clients stop approving creative ideas and start staring at numbers. No client ever will tell you that the creative way you waded through the fantastically distorted worlds of online branding and social media is wrong.
"Kraft, P&G, General Mills Plan to Increase Investments in Advertising, In-Store, Coupons". Consumer package-goods companies found a rare point of agreement at the Consumer Analyst Group of New York conference this week: the need for continued increases in marketing support. Marketers battling private label from Kraft to Procter & Gamble and General Mills promised bigger investments in advertising, in-store promotion, shelf signage, coupons and packaging. Hershey and Heinz, which have lagged the package-food industry in marketing spending, are racing to bridge the gap. Heinz CEO William R. Johnson noted "the industry's renewed focus on innovation
What does your search engine say about you? Well, if it's Bing, you're probably an early adopter, but you also visit, shop and ultimately make purchases from Walmart more than other search-engine users. Google searchers, on the other hand, are partial to Target and Amazon, and Yahoo searchers have a strong preference for wireless service from AT&T and Sprint. Those are just a few of the tidbits uncovered by a group of WPP agencies in a survey of 17,000 people that found distinct profiles and purchasing habits among partisans of the top-three search providers. The study, being released next week, was conducted by
Study: Consumers Are Not Annoyed by Ads on Facebook
Người viết: Webmaster
28/01/2010
Good news for Facebook: It turns out users find ads on social networks no more annoying than any other ads on the web. According to a study from research firm Dynamic Logic, consumers view brand messages on social-media sites as comparable to those in online video, and are only slightly more annoying to internet users than search or banner ads. While that's better news for Facebook, which has been embraced by blue-chip marketers such as Procter & Gamble, it's a bit of a backhanded compliment. Indeed, all web ads pale when stacked up to TV and print, which can claim twice the favorability among consumers, according to Dynamic Logic's Ad Reactions 2009 study.
Every once in a while, it happens. An epiphany -- fully materialized and smacking you between the eyes. Mine came to me on a recent evening while lounging on the couch, recovering from another day of doing the due-diligence dance with my beloved clients. And this one was a paradigm-shifter: Just as video killed the radio star, metrics are killing creativity. When the economy takes a nosedive, marketers get nervous. And when sales follow suit, clients stop approving creative ideas and start staring at numbers. No client ever will tell you that the creative way you waded through the fantastically distorted worlds of online branding and social media is wrong. 
"Kraft, P&G, General Mills Plan to Increase Investments in Advertising, In-Store, Coupons". Consumer package-goods companies found a rare point of agreement at the Consumer Analyst Group of New York conference this week: the need for continued increases in marketing support. Marketers battling private label from Kraft to Procter & Gamble and General Mills promised bigger investments in advertising, in-store promotion, shelf signage, coupons and packaging. Hershey and Heinz, which have lagged the package-food industry in marketing spending, are racing to bridge the gap. Heinz CEO William R. Johnson noted "the industry's renewed focus on innovation 
What does your search engine say about you? Well, if it's Bing, you're probably an early adopter, but you also visit, shop and ultimately make purchases from Walmart more than other search-engine users. Google searchers, on the other hand, are partial to Target and Amazon, and Yahoo searchers have a strong preference for wireless service from AT&T and Sprint. Those are just a few of the tidbits uncovered by a group of WPP agencies in a survey of 17,000 people that found distinct profiles and purchasing habits among partisans of the top-three search providers. The study, being released next week, was conducted by 
Good news for Facebook: It turns out users find ads on social networks no more annoying than any other ads on the web. According to a study from research firm Dynamic Logic, consumers view brand messages on social-media sites as comparable to those in online video, and are only slightly more annoying to internet users than search or banner ads. While that's better news for Facebook, which has been embraced by blue-chip marketers such as Procter & Gamble, it's a bit of a backhanded compliment. Indeed, all web ads pale when stacked up to TV and print, which can claim twice the favorability among consumers, according to 
