Almost 40 per cent of Hong Kong consumers have reduced their purchases of China-made products following a string of safety-related scandals that have sparked plummeting confidence in goods made in the mainland, a CSR Asia survey has found. According to the results, the ‘made in China’ brand has suffered a significant setback, with 38 per cent of Hong Kong consumers found to have reduced their purchases of China-made products, with the toy and food sectors the worst affected.
What a difference a decade makes. A year may be a long time in politics, but what of a decade in the pharmaceutical industry? 1997 saw the advent of DTC advertising in the United States. It is also reputed to be the year in which the term ‘blog’ was coined. In those same ten years, we have waved goodbye to FAX and VHS, said hello to DVD and SMS, welcomed the world of ‘i’ and addictive little gizmos named after little purple fruit. The way in which we communicate has changed exponentially.
Apply Sound at the Product Level for Maximum Advantage
Người viết: Webmaster
07/11/2007
Regardless of culture or historical age, sound has always had the capacity to move people. Sound inspires. It persuades. It reminds Sound's ability to literally penetrate us and sweep us away from the present has defined its allure, whether for the purposes of entertainment, for safety or even for survival. From a brand perspective, there was a time when a commercial wasn't considered good unless it had a jingle.
On a recent Saturday, I set out to do my chores. First stop, Walgreen's, but they were out of Lectric Shave, the leading pre-shave lotion. Next stop, Cost Plus World Market, but they no longer carry Niçoise olives. Still empty handed, I headed for PetSmart to buy dog food, but there was no Hill's Science Diet adult beef on the shelves. After a futile search in the stock room, the clerk came back and asked "Why don't you buy the adult chicken? As long as it's the same brand, ...
Almost 40 per cent of Hong Kong consumers have reduced their purchases of China-made products following a string of safety-related scandals that have sparked plummeting confidence in goods made in the mainland, a CSR Asia survey has found. According to the results, the ‘made in China’ brand has suffered a significant setback, with 38 per cent of Hong Kong consumers found to have reduced their purchases of China-made products, with the toy and food sectors the worst affected. 
What a difference a decade makes. A year may be a long time in politics, but what of a decade in the pharmaceutical industry? 1997 saw the advent of DTC advertising in the United States. It is also reputed to be the year in which the term ‘blog’ was coined. In those same ten years, we have waved goodbye to FAX and VHS, said hello to DVD and SMS, welcomed the world of ‘i’ and addictive little gizmos named after little purple fruit. The way in which we communicate has changed exponentially.
Regardless of culture or historical age, sound has always had the capacity to move people. Sound inspires. It persuades. It reminds Sound's ability to literally penetrate us and sweep us away from the present has defined its allure, whether for the purposes of entertainment, for safety or even for survival. From a brand perspective, there was a time when a commercial wasn't considered good unless it had a jingle.
On a recent Saturday, I set out to do my chores. First stop, Walgreen's, but they were out of Lectric Shave, the leading pre-shave lotion. Next stop, Cost Plus World Market, but they no longer carry Niçoise olives. Still empty handed, I headed for PetSmart to buy dog food, but there was no Hill's Science Diet adult beef on the shelves. After a futile search in the stock room, the clerk came back and asked "Why don't you buy the adult chicken? As long as it's the same brand, ...
