"Nation branding is not simply coming up with a cute logo and tag line," states Thomas Cromwell in his article "Why Nation Branding Is Important For Tourism." Whether based on individual national objectives of trade, investment, and travel/tourism, or vying for specific organization memberships such as inclusion in the EU, positioning a country's brand is more important than ever for the largest to the smallest of countries. In the last five years, Poland, Croatia,
In my professional career I have done a pretty good job at carving a niche for myself as a creative director in the so called Hispanic ad industry. As such, I've brought my "Latino-ness" to the party. I've brought insights to the Latin culture to help client partners be relevant to this segment of the population. And I've enjoyed every minute of it. I've had the honor of working with clients such Miller, Pepsi, Gatorade, Burger King, Verizon and General Motors, to name a few.
Want Great PR? Get Your Agencies to Share the Load
Người viết: Webmaster
13/08/2007
"Jeffrey Davidoff is VP-brand marketing and communications at Whirlpool Corp" Those of us lucky enough to have a few decades of advertising and marketing behind us can say with all certainty that the foundation has shifted. Gone are the days when you could just fire off a good TV campaign and sit back to reap the benefits. And while the final decision has always been in the hands of the consumer (admit it already), ...
I recently came across a circa 1950's print advertisement for Budweiser hanging on a wall in a Jersey Shore (Avalon) bar. A colored drawing of two hardy guys enjoying their Buds in a far off cave. Within the design was an encyclopedic-like paragraph that ran the entire length of the ad where there was a mention of Bud using "water that came from stalagmites for purity," etc., etc. A number of multi-syllabic words were threaded throughout the highbrow prose
"Nation branding is not simply coming up with a cute logo and tag line," states Thomas Cromwell in his article "Why Nation Branding Is Important For Tourism." Whether based on individual national objectives of trade, investment, and travel/tourism, or vying for specific organization memberships such as inclusion in the EU, positioning a country's brand is more important than ever for the largest to the smallest of countries. In the last five years, Poland, Croatia,
In my professional career I have done a pretty good job at carving a niche for myself as a creative director in the so called Hispanic ad industry. As such, I've brought my "Latino-ness" to the party. I've brought insights to the Latin culture to help client partners be relevant to this segment of the population. And I've enjoyed every minute of it. I've had the honor of working with clients such Miller, Pepsi, Gatorade, Burger King, Verizon and General Motors, to name a few.
"Jeffrey Davidoff is VP-brand marketing and communications at Whirlpool Corp" Those of us lucky enough to have a few decades of advertising and marketing behind us can say with all certainty that the foundation has shifted. Gone are the days when you could just fire off a good TV campaign and sit back to reap the benefits. And while the final decision has always been in the hands of the consumer (admit it already), ...
I recently came across a circa 1950's print advertisement for Budweiser hanging on a wall in a Jersey Shore (Avalon) bar. A colored drawing of two hardy guys enjoying their Buds in a far off cave. Within the design was an encyclopedic-like paragraph that ran the entire length of the ad where there was a mention of Bud using "water that came from stalagmites for purity," etc., etc. A number of multi-syllabic words were threaded throughout the highbrow prose
