I recently came across a circa 1950's print advertisement for Budweiser hanging on a wall in a Jersey Shore (Avalon) bar. A colored drawing of two hardy guys enjoying their Buds in a far off cave. Within the design was an encyclopedic-like paragraph that ran the entire length of the ad where there was a mention of Bud using "water that came from stalagmites for purity," etc., etc. A number of multi-syllabic words were threaded throughout the highbrow prose
Abigail Posner is the director of brand planning at DDB Worldwide's New York office: "Reason to Believe: A Meaningful Brand Purpose Not Only Attracts Consumers, It Drives Marketers". Companies for years have sought to define and communicate their brands' missions. Advertising agencies and brand consultancies, recruited to assist in this endeavor, have argued that the more meaningful the brand's purpose,
"Allen Adamson is managing director of the New York office of branding consultancy Landor Associates. Clients have included Citigroup, GE, IBM and PepsiCo. He is also the author of "BrandSimple: How the Best Brands Keep It Simple and Succeed." For all intents and purposes, the launch of Apple's revolutionary iPhone -- complete with folks lining up and even sleeping on sidewalks in anticipation -- heralded a new age of portability.
"A new crop of consumer influencers maintain a wider range of media behaviors, possess a higher degree of market smarts and attitude, and are highly skilled at spreading the word." The consumer has a new face -- again. Yet another wave of millennial consumer taxonomy is headed down the pike. Where once the terms "soccer mom" and "metrosexual" were enough for marketers to target stay-at-home matriarchs and young, urban males, ...
I recently came across a circa 1950's print advertisement for Budweiser hanging on a wall in a Jersey Shore (Avalon) bar. A colored drawing of two hardy guys enjoying their Buds in a far off cave. Within the design was an encyclopedic-like paragraph that ran the entire length of the ad where there was a mention of Bud using "water that came from stalagmites for purity," etc., etc. A number of multi-syllabic words were threaded throughout the highbrow prose
Abigail Posner is the director of brand planning at DDB Worldwide's New York office: "Reason to Believe: A Meaningful Brand Purpose Not Only Attracts Consumers, It Drives Marketers". Companies for years have sought to define and communicate their brands' missions. Advertising agencies and brand consultancies, recruited to assist in this endeavor, have argued that the more meaningful the brand's purpose,
"Allen Adamson is managing director of the New York office of branding consultancy Landor Associates. Clients have included Citigroup, GE, IBM and PepsiCo. He is also the author of "BrandSimple: How the Best Brands Keep It Simple and Succeed." For all intents and purposes, the launch of Apple's revolutionary iPhone -- complete with folks lining up and even sleeping on sidewalks in anticipation -- heralded a new age of portability.
"A new crop of consumer influencers maintain a wider range of media behaviors, possess a higher degree of market smarts and attitude, and are highly skilled at spreading the word." The consumer has a new face -- again. Yet another wave of millennial consumer taxonomy is headed down the pike. Where once the terms "soccer mom" and "metrosexual" were enough for marketers to target stay-at-home matriarchs and young, urban males, ...
