A few years ago, Hershey Foods approached Ogilvy with the assignment of creating a spectacular billboard to be displayed in Times Square. Ogilvy responded by creating a retail store in Times Square, with a spectacular billboard on top of it. Irresponsible? Exactly the opposite. It was a move that was ahead of its time. And an example of where our business is headed. The days of filling prescriptions with just print, TV, radio and billboards
Improving PR's performance in integrated campaigns
Written by Webmaster
Sunday, 08 April 2007
Many integrated campaigns employ PR but some do not use its full potential because of a lack of sensitivity to its peculiarities and the way the media should be handled, writes Nick Porter, a director of Iris PR. Integrated marketing is the buzz of the industry again, having emerged from its recent guises as "through-the-line" and "media neutral". However, it seems that the old name coming back has brought the old problems of mass misinterpretation back as well
Beauty graduates gain access to exclusive L'Oreal website
Written by Webmaster
Wednesday, 04 April 2007
L'Oreal Professional is turning to interactive media to build loyalty among its business customers, with a website built exclusively for hair and beauty graduates. The company has launched a relationship marketing website for the graduates of its colour specialist course, believing they will be the industry's next major salon owners. The website will act as an online support service, providing industry news and a forum for hair professionals to develop their talents.
When should brands dump badly behaved celebrities?
Written by Webmaster
Friday, 30 March 2007
From Freddie's drunken antics to Jade's bullying, what does it take for a brand to drop a star? Pints and pedalos patently do not mix. It was a lesson England cricketer Andrew 'Freddie' Flintoff learnt last week when he ended up in the drink, in more ways than one. Flintoff's drunken antics in St Lucia cost him his vice-captaincy midway through the World Cup, but the colourful character's sponsorship deals, which include Volkswagen and Sky Sports,
A few years ago, Hershey Foods approached Ogilvy with the assignment of creating a spectacular billboard to be displayed in Times Square. Ogilvy responded by creating a retail store in Times Square, with a spectacular billboard on top of it. Irresponsible? Exactly the opposite. It was a move that was ahead of its time. And an example of where our business is headed. The days of filling prescriptions with just print, TV, radio and billboards
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Many integrated campaigns employ PR but some do not use its full potential because of a lack of sensitivity to its peculiarities and the way the media should be handled, writes Nick Porter, a director of Iris PR. Integrated marketing is the buzz of the industry again, having emerged from its recent guises as "through-the-line" and "media neutral". However, it seems that the old name coming back has brought the old problems of mass misinterpretation back as well
L'Oreal Professional is turning to interactive media to build loyalty among its business customers, with a website built exclusively for hair and beauty graduates. The company has launched a relationship marketing 
From Freddie's drunken antics to Jade's bullying, what does it take for a brand to drop a star? Pints and pedalos patently do not mix. It was a lesson England cricketer Andrew 'Freddie' Flintoff learnt last week when he ended up in the drink, in more ways than one. Flintoff's drunken antics in St Lucia cost him his vice-captaincy midway through the World Cup, but the colourful character's sponsorship deals, which include Volkswagen and Sky Sports,
