Thành viên: 3397
Tin tức: 6340 Liên kết web: 7 Khách: 13844461
Chúng ta có 43 khách trực tuyến
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Thành viên: 3397
Tin tức: 6340 Liên kết web: 7 Khách: 13844461
Chúng ta có 43 khách trực tuyến
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
There are currently over 450 social media platforms and the list is growing. With such a rapidly expanding market, brands must consider how they fit into the social media sphere. Most will discover that they would benefit from either active participation or a passive monitoring presence. Brands that choose to be in social media must develop a clear strategy that takes full advantage of the opportunities that the social space presents, while avoiding the pitfalls of a social media presence that is poorly executed. No matter how actively a company participates in this space, however, it is always important to secure names that could be used to protect or promote its brands. 
Business strategists who analyze Sir Richard Branson's methodology for opening new businesses might think it consists of "Throw it against the wall and see what sticks." They might be right. Branson, the iconoclastic founder of Virgin, a name that represents almost anything you can imagine these days, continues to confound business media, impress investors, and delight consumers with one unusually innovative, breakthrough idea after another. In addition to launching a new media brand, the aptly-named Maverick, exclusively for the iPad, Branson and Co. have been busy on the branding front across a staggering 360-plus companies.
What if you could run your marketing department on the same financial models they use at Facebook or Twitter? You'd have an endless budget to do cool things and a visionary mandate from your delighted investors to go forth and create. Freed from the constraints of having to make money, you could simply spend it on entertaining your customers, their friends and, oh, what the hell, total strangers. You could scoff at the idea of profits and use dazzling made-up words like "monetization" that would get you on the cover of this publication and then appear in your best-seller book. Your only interest would be to get awareness of how aware you are. 
Let's say you're a brand manager, creative director or agency producer who's just spent enough money to float a small country for two years by hiring (for only a few hours) the services of a celebrity spokesperson who'll be promoting your product. Before you step onto that soundstage, you have to ask yourself, "Am I truly ready for this experience? Have I prepared for every conceivable contingency?" As I mark my 30 years as a director in the "brands-plus-celebrities" business, I'd like to take this opportunity to offer every brand manager out there a checklist of critically important tips you should keep in mind before you even shake the hand of your big superstar celebrity 
