Masso Group

Masso Consulting is a dedicated business unit of Masso Group, which specialize in research, consultancy and training services. Our mission is "to share knowledge and enhance company’s management capabilities that increase its market value". We focus on building companies' intangible asset with brand equity as a core value driver. On top of that, we also provides consulting workshop and training across management areas. Our key features are (i) International marketing and management knowledge (ii) Understanding of local business environment (iii) High ability of creativeness (iv) Value-driven consultancy (v) Consulants alliance/network for integrated approach

Brand and Strategy Consultancy

• Building brand equity

• Corporate communication
• Corporate strategic planning
• Marketing strategy
• Investor relations
• Crisis management
• Growth strategy

LIP Model is Masso Consulting's tool for building brands in Vietnamese business context. We believe that an integration of Brand Leadership, Brand Identity and Brand Perception is the most effective way for building Vietnamese companies brands.

Management & Leadership

On top of our core competency in brand and strategy building, we also set up alliance with our specilized consulting partners in areas of laws,finance, IT...we also provide Consulting workshop and training for followings:

• Changes management
• Corporate governance
• Crisis management
• Leaderships
• Merge & Acquisition

Our Approach:

We use Consulting Workshop as key methodology of our consultancy process. The consulting workshop normally requires two-week research preparation, one-day training workshop and another two weeks for analysis and report writing. In genneral, the consultative workshop could help achieving

• (1) Knowledge and expereinece transfer
• (2) Direction agreeenent between consultants and CEO/BODs
• (3) Strategic direction agreement
• (4) Tentative Implementation plan

In order to help inplementing the established strategies, we also provide supporting activities, including CEO coaching, staff training, expertises coordinator, execution advisory support...

We always propose the most effective solution for value-driven consutancy, which varies case by case depending on each specific context of companies.