Masso Consulting is a dedicated business unit of Masso Group, which specialize in research, consultancy and training services. Our mission is "to share knowledge and enhance company’s management capabilities that increase its market value". We focus on building companies' intangible asset with brand equity as a core value driver. On top of that, we also provides consulting workshop and training across management areas. Our key features are (i) International marketing and management knowledge (ii) Understanding of local business environment (iii) High ability of creativeness (iv) Value-driven consultancy (v) Consulants alliance/network for integrated approach
Brand and Strategy Consultancy 
- Building brand equity
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Corporate communication
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Corporate strategic planning
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Marketing strategy
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Investor relations
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Crisis management
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Growth strategy
LIP Model is Masso Consulting's tool for building brands in Vietnamese business context. We believe that an integration of Brand Leadership, Brand Identity and Brand Perception is the most effective way for building Vietnamese companies brands.
Management & Leadership
On top of our core competency in brand and strategy building, we also set up alliance with our specilized consulting partners in areas of laws,finance, IT...we also provide Consulting workshop and training for followings:
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Changes management
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Corporate governance
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Crisis management
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Leaderships
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Merge & Acquisition
Our Approach:
We use Consulting Workshop as key methodology of our consultancy process. The consulting workshop normally requires two-week research preparation, one-day training workshop and another two weeks for analysis and report writing. In genneral, the consultative workshop could help achieving
- (1) Knowledge and expereinece transfer
- (2) Direction agreeenent between consultants and CEO/BODs
- (3) Strategic direction agreement
- (4) Tentative Implementation plan
In order to help inplementing the established strategies, we also provide supporting activities, including CEO coaching, staff training, expertises coordinator, execution advisory support...
We always propose the most effective solution for value-driven consutancy, which varies case by case depending on each specific context of companies.







Masso Group was recently selected as Case Study "Decision Insight" of the new book Fundamental Accounting Principles, Chapter 25, by McGraw-Hill publisher. The book was launched in Jan 2012 globally. Masso Group is proud of this contribution to International Academic, for a case in Vietnam.
"Tác giả hy vọng bài viết này sẽ giúp lãnh đạo doanh nghiệp một số gợi ý tư duy lại sứ mệnh của doanh nghiệp từ một góc nhìn...". Trời Sài Gòn đã bắt đầu se lạnh đủ để cảm nhận không khí chuyển mùa, đón chào một năm mới.
"Chàng thi sĩ chiêm ngưỡng những trái vú sữa căng mọng sự sống. Chàng nghe văng vẳng trái vú sữa hỏi trời xanh: "Ai sinh ra dòng nhựa sống căng mọng?"...Chợ chiều bán vú sữa mùa xuân. Bán mua căng mọng. Bán mua tròn đầy. Người đàn