Masso IMC is our group’s strategic business unit, which help client building an integrated marketing communication (IMC) program driven by effective brand strategy. An IMC campaign should start with a compelling consumer insight that can be translated into a strong, differentiated marketing strategy. This leads to the development of a creative "brand idea" that drives all discipline's tactics: Advertising, PR, Sales promotion…rather than a “sales-driven approach” of ABL agency OR BTL agency.  Leveraging consumer insight and brand objectives, we could manage to build and execute the most effective IMC campaign for followings:

• Brand strategy building
• Corporate communication campaign
• New product launch or re-launch
• Sales promotion campaign
• Brand re-positioning/refreshing campaign
• Demand creating campaign
• Product education campaign

Mirinda Interactive Program Campaign 2005

22/05/2008

Communication/Mirinda Interactive Program Campaign 2005