We specialise in consulting brand management issues. However marketing elements are integarted and driven by marketing strategy, so we aslo provide marketing strategy consulting in relation to brand management if requested by clients. This total solution can give clients an integated marketing approach, thus help them achieve their marketing objectives effectively.

Marketing effectiveness audit & strategic direction

• If marketing objectives, strategies and plans are available?
• Do they reflect management’s expectation?
• Are strategies translated into activities properly?
• Is the current marketing mix is effective?
• Which elements of marketing mix are good and which ones are bad?
• Is the current marketing budget used effectively?
• Does the company manage resources for marketing effectively?
• Is there any room for effectiveness improvement?
• If there is any growth opportunities the company have not exploited yet?
• Should company set new strategic objectives and plan?
• What are strategic marketing directions?
• How to increase marketing effectiveness of marketing mix?
• How to execute strategic marketing activities professionally?

New product launch

• Does the new product meet demand of target customers?
• How do package, label and brand look like?
• What is role of new product in total portfolio?
• What is the launching strategy?
• What is the launching communication plan?
• Budgeting, resource and implementation plan?
• What is strategic direction for integrated marketing: distribution, pricing?
• Risk analysis and back-up solution?