|
Masso Consulting is a dedicated business unit of Masso Group, which specialize in consultancy workshop and training services. Our mission is "to share knowledge and enhance company’s management capabilities that increase its market value". We focus on building companies' intangible asset with brand equity as a core value driver. On top of that, we also provides consulting workshop and training across management areas. Our key features are (i) International marketing and management knowledge (ii) Understanding of local business environment (iii) High ability of creativeness (iv) Value-driven consultancy (v) Consulants alliance/network for integrated approach Brand and Strategy Services  Corporate communication Corporate strategy Marketing strategy Investor relations Crisis management Growth strategy
LIP Model is Masso Consulting's tool for building brands. We believe that an integration of Brand Leadership, Brand Identity and Brand Perception is the most effective way for building brand in Vietnam context. Management & Leadership In conjuction with our specilized consulting partners in areas of laws,finance, IT...we also provide Consulting workshop and training for followings: Changes management Corporate governance Crisis management Leaderships Merge & Acquisition
Our Approach: We use Consulting Workshop as key methodology of our consultancy process. The consulting workshop normally requires two-week research preparation, one-day workshop and another wto weeks for report writing and delivery. In genneral, the workshop could help achieving - (1) Knowledge and expereinece transfer
- (2) Direction agreeenent between consultants and CEO/BODs
- (3) Strategic direction
- (4) Tentative Implementation plan
Follow-up consulting activities could be CEO coaching, staff training, expertises coordinator, Advisories, execution support... We always propose the most efective solution for value-driven consutancy, which varies case by case depending on each specific context of companies.
|
Masso Consulting 
