About Us

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Masso Group is founded in 2000 and led by a group of marketing professionals. We are established to provide professional marketing services and consulting for Vietnam market. Masso is the company's master brand, which stands for marketing solution. We have international marketing expertise and knowledge which are continuously enhanced by our learning and growing culture. In addition, we understand marketing environment and operation practice of Vietnam market very well. These advantages make us a professional marketing destination for clients who are planning or doing business in Vietnam.

Our business scope is summarized as follows

(1) Brand building consulting: Masso Consulting provide marketing research and solutions to SME sector, particularly consulting services in brand building (external and internal), marketing strategy and related management expertise.

(2) Integrated Marketing Communication (IMC): Masso Communication can offer clients either an integrated marketing communication campaign OR single  expertise services such as Advertising, Events Management, Public Relations, Brand Activation and Interactive Marketing...depending on clients' need. This approach is based on integration structure of our business units:

(3) Investor Relations (IR Vietnam): IR Vietnam is an independent unit of Masso Group, specialising in Investor Relations. IR Vietnam is the pioneer of Vietnam investors relations industry, with a complete service portfolio in IR from IR strategy formulation to activities execution services such as IPO events, roadshow, financial communications media, investors connection...

 

We use “together” approach. Together with clients, we always develop a winning marketing solution and together implement them professionally. We can help clients either a single marketing activity or an integrated marketing communication campaign in the way that can maximize the brand exposure in a cost-effective manner.


Older news items:

 

Masso Quarterly

masso ten year
Năm 2010 đánh dấu chặng đường 10 năm góp phần xây dựng ngành marketing thương hiệu Việt Nam của Masso Group...
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Masso Group is selected by McGraw-Hill as case study for a new book publishing

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Masso Group was recently selected as Case Study "Decision Insight" of the new book Fundamental Accounting Principles, Chapter 25, by McGraw-Hill publisher. The book was launched in Jan 2012 globally. Masso Group is proud of this contribution to International

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Talking about us

Client's feedback

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Holcim Vietnam, July 2011
Dear Masso team,
We had a very happy ending last Sunday, 3 wonderful Cung Xay To Am events were passed by. On behalf of Holcim Viet Nam, we would like to send our great thanks to Masso team. We can see you take care of our project as your

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Brand share

Khát vọng & Giới hạn - Đã đến lúc tư duy lại doanh nghiệp !

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"Tác giả hy vọng bài viết này sẽ giúp lãnh đạo doanh nghiệp một số gợi ý tư duy lại sứ mệnh của doanh nghiệp từ một góc nhìn...". Trời Sài Gòn đã bắt đầu se lạnh đủ để cảm nhận không khí chuyển

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Latest Comments

TEA BREAK

Chợ chiều Xuân...

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"Chàng thi sĩ chiêm ngưỡng những trái vú sữa căng mọng sự sống. Chàng nghe văng vẳng trái vú sữa hỏi trời xanh: "Ai sinh ra dòng nhựa sống căng mọng?"...Chợ chiều bán vú sữa mùa xuân. Bán mua căng mọng.

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