As part of a drive to streamline its brand portfolio, Nestlé is selling
its canned liquid milks business in Southeast Asia to Fraser &
Neave (F&N). The company has entered into sale and licensing agreements for
Malaysia, Singapore and Brunei with F&N, which buys the Tea Pot
brand and will manufacture and market Nestlé's Ideal, Milkmaid, Cap
Junjung and Carnation brands under licence.
In Thailand, furthermore, F&N will take over production, marketing,
sales and distribution
of Nestlé's canned liquid milk product
categories.
Nestlé Singapore MD John Miller said in an email statement that the
move would enable the company to "focus on other value added categories
and business channels that offer new prospects and opportunities for
profitable growth".
As part of a drive to streamline its brand portfolio, Nestlé is selling
its canned liquid milks business in Southeast Asia to Fraser &
Neave (F&N). The company has entered into sale and licensing agreements for
Malaysia, Singapore and Brunei with F&N, which buys the Tea Pot
brand and will manufacture and market Nestlé's Ideal, Milkmaid, Cap
Junjung and Carnation brands under licence.
In Thailand, furthermore, F&N will take over production, marketing,
sales and distribution
