Tiger is launching a five-part short film titled 'Tiger: Unravel the
Secret', in a bid to leverage the brand's heritage in key markets
across Asia-Pacific. The film, developed in collaboration with award-winning director Derin
Seale, photographer John Seale, who won an Oscar for cinematography on
'The English Patient', and Leo Burnett regional ECD Linda Locke,
consists of a series of segments, each 60 to 90 seconds long, covering
Tiger's history
since its inception in 1932. 'Unravel the Secret' revolves around a
group of 10 men who go to great lengths to protect the secret of the
lager's success from a cartel, which pursues the brand's guardians
across different eras and countries.
Shot on location in Prague, the film will first air in Singapore on
national terrestrial and cable networks, before rolling out regionally
in the coming weeks in key Tiger Southeast Asian markets.
An Arc-created website - unravelthesecret.com - has also launched.
Tiger is launching a five-part short film titled 'Tiger: Unravel the
Secret', in a bid to leverage the brand's heritage in key markets
across Asia-Pacific. The film, developed in collaboration with award-winning director Derin
Seale, photographer John Seale, who won an Oscar for cinematography on
'The English Patient', and Leo Burnett regional ECD Linda Locke,
consists of a series of segments, each 60 to 90 seconds long, covering
Tiger's history
