Singapore-based brand management and licensing company The Global
Brands Group has secured food licensing contracts for Disney and
Marvel, tasked with commercialising the two brands through new
intellectual properties.
New Disney-branded cereal and cookie products are expected to launch in
Greater China shortly after Chinese New Year, distributed through the
likes of Wal-Mart, ParknShop and 7-Eleven,
while Marvel plans to leverage the May 2007 release of Spiderman 3 to launch a slate of new branded F&B products.
Singapore-based brand management and licensing company The Global
Brands Group has secured food licensing contracts for Disney and
Marvel, tasked with commercialising the two brands through new
intellectual properties.
New Disney-branded cereal and cookie products are expected to launch in
Greater China shortly after Chinese New Year, distributed through the
likes of Wal-Mart, ParknShop and 7-Eleven,
