Want to place a product in a TV Show? Buy Airtime Too
Người viết: Webmaster
18/11/2006
Here's
a twist on the people, who aren't watching commercials debate: More TV
viewers remember product placement if it's followed by an ad. 11% boost
. According to a "Product Placement Valuation Study" released by
Nielsen
Media Research today, 57% of viewers recognized a brand when viewing an
integration in combination with a commercial, vs. nearly 46% of those
who only watched a commercial. But that doesn't mean consumers will buy
the products. Whether the
brand was presented as a product placement, TV commercial or both,...
a
little more than one-third of all viewers expressed high interest in
the brands they were able to recognize.
Brand awareness, purchase interest
The study specifically examined brand awareness, brand attitude and purchase interest.
Nielsen conducted the study in Las Vegas, polling more than 10,000
people over nine months. It was also conducted with the participation
of networks A&E, CBS, CourtTV, Discovery, Fox, Weather Channel and
Twentieth TV, along with Magna Global, MediaCom, OMD, PHD, Scripps
Networks, Sprint and Zenith Media.
Participants viewed 50 broadcast and cable TV shows during
which placements and commercials were featured for nearly 200 consumer
brands.
Here's
a twist on the people, who aren't watching commercials debate: More TV
viewers remember product placement if it's followed by an ad. 11% boost
. According to a "Product Placement Valuation Study" released by
Nielsen
Media Research today, 57% of viewers recognized a brand when viewing an
integration in combination with a commercial, vs. nearly 46% of those
who only watched a commercial. But that doesn't mean consumers will buy
the products. Whether the
brand was presented as a product placement, TV commercial or both,...
