ASIA-PACIFIC A major year-end initiative has been rolled out for
Millennium Hotels and Resorts (MHR), targeting frequent travellers. ASIA-PACIFIC A major year-end
initiative has been rolled out for Millennium Hotels and Resorts (MHR),
targeting frequent travellers. The online and on-air push was launched by MEC in mid-November, and
will be extended through a partnership with the Time Warner Group. A microsite featuring puzzle games and prizes is supported by a
30-second TVC and 15-second TV vignettes airing on CNN International.
Print ads in Time and click-through ads on www.cnn.com and www.cnn.com/international
link to the site. "The site gives consumers a positive reason to
actively engage with the MHR brand, raise top-of-mind recall and prompt
actual bookings,"said Connie Chan, managing partner at MEC Global
Solutions.
ASIA-PACIFIC A major year-end initiative has been rolled out for
Millennium Hotels and Resorts (MHR), targeting frequent travellers. ASIA-PACIFIC A major year-end
initiative has been rolled out for Millennium Hotels and Resorts (MHR),
targeting frequent travellers. The online and on-air push was launched by MEC in mid-November, and
will be extended through a partnership with the Time Warner Group. A microsite featuring puzzle games and prizes is supported by a
30-second TVC and 15-second TV vignettes airing on CNN International.
