Creatives from Saatchi & Saatchi Guangzhou have apologised for
posting fake advertisements that made light of tragedies such as
September 11. The ads spread virally after being posted on
an advertising blog, Ads of the World, sparking outrage among bloggers.
One fake ad depicts the smouldering ruins of the World Trade Center in
New York with the Lego logo and slogan 'Rebuild it' attached. A statement issued by two of the creatives
credited for the work, art
director Darren Cheung and copywriter Black Wu, said: "It was our
personal trial to challenge creativity. We got so carried away that we
came out with the stupidest idea that upset a broad audience."
A collage of three of the fake ads posted on YouTube also
credited Saatchi & Saatchi's Guangzhou creative director Polly Chu,
though Chu told Media she knew nothing of the campaign before it was
posted online and was shocked by it.
The agency is taking legal advice over what to do next, Chu added.
Creatives from Saatchi & Saatchi Guangzhou have apologised for
posting fake advertisements that made light of tragedies such as
September 11. The ads spread virally after being posted on
an advertising blog, Ads of the World, sparking outrage among bloggers.
One fake ad depicts the smouldering ruins of the World Trade Center in
New York with the Lego logo and slogan 'Rebuild it' attached. A statement issued by two of the creatives
