Motorola is aiming to communicate the multimedia experience of its
new entertainment PDA, the Motorokr E6, with an integrated campaign
featuring Asian pop star, Jay Chou. HONG KONG Motorola is aiming to
communicate the multimedia experience of its new entertainment PDA, the
Motorokr E6, with an integrated campaign featuring Asian pop star, Jay
Chou. The E6, which provides a raft of entertainment functions from games,
music, movie-making, videos and photography,
is being targeted at 18-
to 30-year old consumers, who 'want to be completely immersed in the
experience'.
The campaign, which includes a significant component of television, also includes print, online and OOH.
Motorola is aiming to communicate the multimedia experience of its
new entertainment PDA, the Motorokr E6, with an integrated campaign
featuring Asian pop star, Jay Chou. HONG KONG Motorola is aiming to
communicate the multimedia experience of its new entertainment PDA, the
Motorokr E6, with an integrated campaign featuring Asian pop star, Jay
Chou. The E6, which provides a raft of entertainment functions from games,
music, movie-making, videos and photography,
