Coke selects agency for Vietnam push, following a three-way shootout
Written by Webmaster
Saturday, 16 December 2006
Coca-Cola
has handed its soft drinks portfolio in Vietnam to Ogilvy
& Mather, following a three-way shootout against Leo Burnett and
incumbent Lowe Vietnam.Ogilvy's first task is to
develop an integrated campaign to launch the brand's 'Coke Side of
Life' platform, slated to begin next month. Ogilvy will also work on
Coca-Cola's Sprite and Fanta brands, which are less active in Vietnam
than Coke...
Coca-Cola
has handed its soft drinks portfolio in Vietnam to Ogilvy
& Mather, following a three-way shootout against Leo Burnett and
incumbent Lowe Vietnam.Ogilvy's first task is to
develop an integrated campaign to launch the brand's 'Coke Side of
Life' platform, slated to begin next month. Ogilvy will also work on
Coca-Cola's Sprite and Fanta brands, which are less active in Vietnam
than Coke...
