TigerLIVE has launched a 141 Worldwide-created campaign aimed at drawing awareness as well as visitors to the newly opened branded entertainment centre. The campaign, TigerLIVE – The Ultimate Tiger Experience, currently runs in print which includes newspapers, entertainment publications and tourist publications, in a bid to position the venue as an attractive destination in Singapore. “Evoking an exotic and mysterious appeal, the teaser ads serve to intrigue consumers and...

 pique their curiosity about TigerLIVE which will in turn drive them to visit,” Kelvin Tan, entertainment centre manager for TigerLIVE said.

TigerLIVE was opened on 15 December after a $10 million investment and hopes to attract 300,000 visitors in its first year, as reported by Marketing. The campaign was launched in tandem with the venue’s opening and is expected to run for at least three months.

As reported first by Marketing in late November, Asia Pacific Breweries' new brand extension exercise would see 141 Worldwide, MindShare, XM Asia Pacific and Foreword Communications named as TigerLIVE’s creative, media, online and PR agencies respectively.

(Source: marketing)