NBC is preparing a marketing blitz to help give the second phase of
"Heroes" a strong liftoff. The sci-fi-style series is taking a short
break following its debut in September but will return to the network
Jan. 22. "Heroes" is the No. 1 new show among 18- to 49-year-olds and the No. 1
non-sports entertainment show among men 18-49. With a 6.7 rating/16
share and 8.7 million viewers, it's the No. 5 show on TV overall. The
series' fall finale aired Dec. 4.
The show revolves around characters with special powers, such as a
painter who can draw the future and a cheerleader who can't die.
Naturally, they've been chosen to help save the world.
T-shirt giveaway
NBC's promotional efforts include a plan to give away 10,000 T-shirts
at a Dallas Cowboys vs. Philadelphia Eagles football game televised by
NBC on Christmas Day. Attendees who wear the T-shirt during the game
and manage to get on TV will win $100. NBC's sports announcers will
also be promoting the show.
A 13-minute catch-up episode centered on the characters and
their special powers will be screened ahead of the series' return next
month snd will be available for distribution to Netflix's 3 million
subscribers, along with the pilot episode of NBC's upcoming drama about
an Irish clan, titled "Black Donnellys." The show is scheduled to
replace "Studio 60" in March.
"Fans are hungry for whatever they can get, but this one is
for the people that have heard about it but not gotten into it," said
John Miller, NBC Universal TV Group's chief marketing officer.
NBC is preparing a marketing blitz to help give the second phase of
"Heroes" a strong liftoff. The sci-fi-style series is taking a short
break following its debut in September but will return to the network
Jan. 22. "Heroes" is the No. 1 new show among 18- to 49-year-olds and the No. 1
non-sports entertainment show among men 18-49. With a 6.7 rating/16
share and 8.7 million viewers, it's the No. 5 show on TV overall. The
series' fall finale aired Dec. 4.
