The CNN network is the most watched channel among upper managers, according to the latest Synovate PAX survey measuring media habits over the past 7 days. CNN scored 29.4 points maintaining its lead from the same quarter last year. The
Discovery Channel came in second with 24.9, followed by the National
Geographic Channel and BBC World, with ESPN rounding out the top five
most watched channels. In
the all of viewers survey CNN fell behind both Discovery Channel and
National Geographic Channel,
with non-management clearly preferring
entertainment over news.
The Synovate PAX top management survey had a sample size of 6958 and includes 11 markets: Tokyo, Seoul, Taipei, Hong Kong, India, Singapore, Kuala Lumpur, Manila, Jakarta, Bangkok, Sydney and Melbourne.
The CNN network is the most watched channel among upper managers, according to the latest Synovate PAX survey measuring media habits over the past 7 days. CNN scored 29.4 points maintaining its lead from the same quarter last year. The
Discovery Channel came in second with 24.9, followed by the National
Geographic Channel and BBC World, with ESPN rounding out the top five
most watched channels. In
the all of viewers survey CNN fell behind both Discovery Channel and
National Geographic Channel,
