BBDO
has opened its doors in Vietnam with a new start-up which will be
headed by JWT executive creative director David Smail. The
agency was set to launch with an affiliate partnership with local shop
Golden Advertising, but exploratory talks broke down. BBDO Vietnam's
founding client is Fonterra, and the agency is in talks with number of
other undisclosed advertisers. Smail, who has operated in the country
since 1997,
was the first Vietnam-based creative to win a Cannes Lion.
BBDO
has opened its doors in Vietnam with a new start-up which will be
headed by JWT executive creative director David Smail. The
agency was set to launch with an affiliate partnership with local shop
Golden Advertising, but exploratory talks broke down. BBDO Vietnam's
founding client is Fonterra, and the agency is in talks with number of
other undisclosed advertisers. Smail, who has operated in the country
since 1997,
