MTV
Networks International and The Body Shop have teamed up to launch a
new fragrance, Rougeberry Eau de Toilette, as part of a new campaign to
help prevent the spread of HIV and Aids. Titled ‘Spray to Change
Attitudes’, the drive
will see the fragrance sold through The Body Shop chain until the end
of March, with proceeds going to MTV’s Staying Alive foundation. A
series of TVCs is airing globally across MTV channels, along with
promotional materials
including in-store and leaflets in Body Shop
outlets.
MTV
Networks International and The Body Shop have teamed up to launch a
new fragrance, Rougeberry Eau de Toilette, as part of a new campaign to
help prevent the spread of HIV and Aids. Titled ‘Spray to Change
Attitudes’, the drive
will see the fragrance sold through The Body Shop chain until the end
of March, with proceeds going to MTV’s Staying Alive foundation. A
series of TVCs is airing globally across MTV channels, along with
promotional materials
