Mya Communications, a strategic PR boutique, is opening next month
in Vietnam following the country's recent ascension into the WTO. Mya has established business
opportunities with a number of local small and medium enterprises, as
well as a trade association with the Vietnam Chamber of Commerce &
Industry. The team of five will initially work under the advisory
of independent PR consultants Steve Joel - who owns Joel Publicity in
Bangkok - and UK-based Ken Scott.
According to Mya chairman Tuan Anh Phan, an internal study conducted
among 30 PR firms last year exposed a lack of understanding of
strategic PR in the country.
Chief among findings was that 71
per cent 'strongly disagreed' that strategic planning had a place in
PR, while 62 per cent believed PR only meant generating publicity.
Mya Communications, a strategic PR boutique, is opening next month
in Vietnam following the country's recent ascension into the WTO. Mya has established business
opportunities with a number of local small and medium enterprises, as
well as a trade association with the Vietnam Chamber of Commerce &
Industry. The team of five will initially work under the advisory
of independent PR consultants Steve Joel - who owns Joel Publicity in
Bangkok - and UK-based Ken Scott.
