CCTV has relaxed a ban on Chinese New Year television advertising
carrying images of the pig, after significant pressure from advertisers
and media agencies. The ban, initially enacted out
of religious respect for China’s minority Muslim population, stipulated
that advertising celebrating the Year of the Pig should not include
images of the animal, requiring all advertising submitted to be
re-shot. But according to agency sources, the national broadcaster has relaxed
the ban
after being pressured by advertisers and agencies, and is now
asking for the original advertisements to be submitted for evaluation
on a case-by-case basis.
CCTV has relaxed a ban on Chinese New Year television advertising
carrying images of the pig, after significant pressure from advertisers
and media agencies. The ban, initially enacted out
of religious respect for China’s minority Muslim population, stipulated
that advertising celebrating the Year of the Pig should not include
images of the animal, requiring all advertising submitted to be
re-shot. But according to agency sources, the national broadcaster has relaxed
the ban
