According to MindShare's latest online mPulse survey, 62 per cent of
consumers across six Asian markets are willing to download
feature-length content that contains advertising, if it is offered at a
cheap price. The study, which canvassed the
opinions of 1,500 people aged 15- to 35-years-old in China, Singapore,
Malaysia, Taiwan, India and Australia, found that the vast majority
would be prepared to accept advertising if the content cost was around
US$1, with 28 per cent ...
willing to pay the same amount for TV shows with
advertising. The study also revealed that if the scenario was based on US$2 for
content without advertising, the consumers interested in downloading
dropped to 53 and 20 per cent respectively.
According to MindShare's latest online mPulse survey, 62 per cent of
consumers across six Asian markets are willing to download
feature-length content that contains advertising, if it is offered at a
cheap price. The study, which canvassed the
opinions of 1,500 people aged 15- to 35-years-old in China, Singapore,
Malaysia, Taiwan, India and Australia, found that the vast majority
would be prepared to accept advertising if the content cost was around
US$1, with 28 per cent ...
