Hewlett-Packard (HP) has kicked off a new campaign for its Personal Systems Group (PSG) called Inter-Action, a five-country party event aimed at building HP’s market leadership among 18 to 25 year olds. Held last night, Inter-Action featured simultaneous parties held in five countries (Hong Kong, Singapore, Taiwan, Malaysia and Korea) and linked by a live transmission. The event was positioned as a showcase on how computing technology can deliver a human experience, with ongoing interaction between DJs and party-goers in the five cities.

“HP’s Inter-Action party is reaching thousands of 18 to 25 year olds across Asia Pacific, and is actually part of a bigger initiative which is the company’s first-ever global marketing campaign – ‘The Computer is Personal Again’,” Dennis Mark (pictured), VP, marketing personal systems group, HP Asia Pacific and Japan said.

Inter-Action will also see the launch of HP’s new website which will allow visitors the ability to compose their own music.

(Source: Marketing magazine)