Coca-Cola China has consolidated its digital marketing business for all brands into Aegis agency Wwwins as the company gears up for the 2008 Beijing Olympics. The assignment, estimated at US$10 million, covers Coke brands including Sprite, Nestea, Fanta as well as Coca-Cola. Wwwins, part of the Aegis digital network Isobar, triumphed after a four-way pitch against Neo@Ogilvy, MindShare and Dentsu.
Isobar already handles online duties for Coca-Cola's brand portal, iCoke.
Coca-Cola China has consolidated its digital marketing business for all brands into Aegis agency Wwwins as the company gears up for the 2008 Beijing Olympics. The assignment, estimated at US$10 million, covers Coke brands including Sprite, Nestea, Fanta as well as Coca-Cola. Wwwins, part of the Aegis digital network Isobar, triumphed after a four-way pitch against Neo@Ogilvy, MindShare and Dentsu.
