ANZ Bank, a Melbourne-based financial network, has dropped incumbent Leo Burnett for Lowe as it aims to reposition its brand in light of the recent WTO accession. Lowe picked up the advertising brief following a final shootout between Saatchi & Saatchi and local agency, Song Huong Orchid. "Banking is about to change dramatically in this country,” said Sabyasachi Mishra (pictured), MD of Lowe Vietnam. “At this point, being the international bank with the longest experience in Vietnam,
ANZ is best placed to emerge as a powerful entity in this market.”
ANZ Bank, a Melbourne-based financial network, has dropped incumbent Leo Burnett for Lowe as it aims to reposition its brand in light of the recent WTO accession. Lowe picked up the advertising brief following a final shootout between Saatchi & Saatchi and local agency, Song Huong Orchid. "Banking is about to change dramatically in this country,” said Sabyasachi Mishra (pictured), MD of Lowe Vietnam. “At this point, being the international bank with the longest experience in Vietnam,
