Motorola consolidates Asia creative with Ogilvy Beijing
Written by Webmaster
Wednesday, 21 March 2007
Motorola has consolidated its Asian creative duties with Ogilvy Beijing, shifting Southeast Asian business out of DraftFCB and Ogilvy RedCard. The development was confirmed by a Motorola spokesperson, and follows recent internal restructuring at the company, which saw China marketing chief Ian Chapman-Banks take on marketing oversight of the entire Asia-Pacific region. Global interactive incumbent DraftFCB previously handled Motorola’s Southeast Asian interactive business,
while RedCard coordinated above-the-line creative for Southeast Asia.
DraftFCB Southeast Asia director Bhaskar Rao said that no redundancies were expected at his agency. Last year, Motorola moved its mainland interactive business from DraftFCB to OgilvyOne Beijing, in a similar move.
Motorola has consolidated its Asian creative duties with Ogilvy Beijing, shifting Southeast Asian business out of DraftFCB and Ogilvy RedCard. The development was confirmed by a Motorola spokesperson, and follows recent internal restructuring at the company, which saw China marketing chief Ian Chapman-Banks take on marketing oversight of the entire Asia-Pacific region. Global interactive incumbent DraftFCB previously handled Motorola’s Southeast Asian interactive business,
