Men spend more time online than women do. Not only are men more likely to be online, they also spend far more time with their PCs. In the past four years, the average time spent on the Internet by European Net users has increased from 7.3 hours to 8.4 hours per week; on average, however, men spend 2 hours longer online each week than women — time they mainly use for playing games. Young women are equally likely to be online as young men,

but they report spending up to 3 hours less per week on the Internet than their young male counterparts  

Women behave like women — whatever they do and wherever they are. The Internet is just another channel for women to do what they enjoy: shopping, talking, and caring. Compared with men, women are more likely to research and buy clothes, health and beauty products, and holiday travel online; they send greeting cards more often; and they are more likely to buy products for others. Men, on the other hand, take care of the technology side of the house: They are more likely to research and buy DVDs and computer goods, for example. As a result of the more personal, less technical products that women buy online, they are less likely to use the Internet as an information source for product purchases or read consumer reviews.

(Source: Media)