PepsiCo Middle East has given its line of 7-Up soft drinks an image overhaul ahead of a region-wide advertising campaign. 7-Up cans and packaging have enhanced graphics, while Diet 7-Up has been re-branded as 7-Up Free. Creative work for the project, which focuses on the "refreshment" element of the brand, was handled by Dubai-based graphic design and below-the-line agency Dunes. The new-look drinks will be promoted through an upcoming pan-Arab TV, newspaper, magazine
and outdoor campaign created by Impact BBDO Jeddah, Saudi Arabia.
Rashid Sharaf, marketing manager at PepsiCo International, said: "This is an exciting time for 7-Up and 7-Up Free."
"As one of the leading PepsiCo beverages in the market, we wanted to ensure that we provide our consumers with packaging that truly reflects the essence of the drink, thereby redefining the meaning of refreshment as we experience it today and communicating the brand attributes."
PepsiCo Middle East has given its line of 7-Up soft drinks an image overhaul ahead of a region-wide advertising campaign. 7-Up cans and packaging have enhanced graphics, while Diet 7-Up has been re-branded as 7-Up Free. Creative work for the project, which focuses on the "refreshment" element of the brand, was handled by Dubai-based graphic design and below-the-line agency Dunes. The new-look drinks will be promoted through an upcoming pan-Arab TV, newspaper, magazine
