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Cannes Lions International Advertising Festival has named Procter & Gamble its Advertiser of the Year. Chairman/CEO A.G. Lafley and Global Marketing Officer Jim Stengel will jointly receive the award on behalf of packaged goods marketer at the 55th ad festival 15-21 June 2008. The award is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.
In 2002, after years of insipid advertising, P&G committed itself to embrace more creativity. Last year P&G won 14 Lions at Cannes, including the coveted Press Lions Grand Prix.
(Source: Media)
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Masso Group was recently selected as Case Study "Decision Insight" of the new book Fundamental Accounting Principles, Chapter 25, by McGraw-Hill publisher. The book was launched in Jan 2012 globally. Masso Group is proud of this contribution to International Academic, for a case in Vietnam.
Holcim Vietnam, July 2011
"Tác giả hy vọng bài viết này sẽ giúp lãnh đạo doanh nghiệp một số gợi ý tư duy lại sứ mệnh của doanh nghiệp từ một góc nhìn...". Trời Sài Gòn đã bắt đầu se lạnh đủ để cảm nhận không khí chuyển mùa, đón chào một năm mới.
"Chàng thi sĩ chiêm ngưỡng những trái vú sữa căng mọng sự sống. Chàng nghe văng vẳng trái vú sữa hỏi trời xanh: "Ai sinh ra dòng nhựa sống căng mọng?"...Chợ chiều bán vú sữa mùa xuân. Bán mua căng mọng. Bán mua tròn đầy. Người đàn 
