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Financial Times is extending its "We Live in Financial Times" brand campaign, with an advertising campaign at selected airports across Europe. Aimed at targeting an international business audience, the six-month airport campaign will run at Charles de Gaulle and Orly in France, Schiphol in the Netherlands, Frankfurt in Germany and London City in the UK. The brand campaign was first launched in April 2007 in the UK to coincide with the global refresh of the Financial Times newspaper. The campaign was extended to Asia and the US in the latter part of 2007.
Research conducted by Aviator for the Financial Times in 2007 revealed that airports provide the most effective media choice to target the international business community.
The long-term poster sites have been included at selected locations within the airports, specifically targeting the business passenger. The sites are located near and around business lounges, fast-track security and in terminals accommodating a high proportion of business passengers
(Source: Media)
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