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Nike has kicked off the online component of its "This is Love" campaign, launching a viral movie via Facebook, targeting young women aged 15 to 20 years. The digital component, developed by e-Crusade, is based around a three-part online movie to promote Nike Women's dance competition to be held at the end of March. The campaign used viral marketing via Facebook as well as online advertising through movie related channels such as Yahoo! and UA Cinema websites, as well as a dedicated Nike website.
