Masso Group

The owner of Georgi vodka said he is in talks to put the derriere of former New York Gov. Eliot Spitzer's call girl on the backside of every bus in New York. Star Industries CEO Martin Silver, who owns U.S. rights to the brand, told Ad Age his firm is making headway in talks to pay Ashley Dupre a low six-figure amount to be this year's Georgi "butt girl," the annual pinup the brand posts on the backs of city buses and the tops of taxicabs.

'Like Paris Hilton or something'
"The girls' butt we have on there now is pretty good, but if you can get [Dupre] to do it, and to make some personal appearances, it's like Paris Hilton or something," said Mr. Silver. "We are trying to work out a contract," he added.

He said one possibility was to create a brand called No. 9, which was Mr. Spitzer's designation by the call-girl service, but said nothing had yet been decided.

Mr. Silver said his company sprung quickly because he felt the word-of-mouth buzz Ms. Dupre generates would boost his vodka's profile and sales. He said he expects many other brands to, um, come calling.

"This girl's gonna get inundated [with offers]," he said. "She's worth a lot of money."

Ms. Dupre's attorney, Don Buchwald, partner at Kelley Drye & Warren, said only that he was "not aware of any endorsement or any deals."

(Source: Advertising Age)