Masso Group

Masso Consulting is a dedicated business unit of Masso Group, which specialize in research, consultancy and training services. Our mission is "to share knowledge and enhance company’s management capabilities that increase its market value". We focus on building companies' intangible asset with brand equity as a core value driver. On top of that, we also provides consulting workshop and training across management areas. Our key features are (i) International marketing and management knowledge (ii) Understanding of local business environment (iii) High ability of creativeness (iv) Value-driven consultancy (v) Networking with consultants/experts to pull highest quality expertise for integrated approach

• Building brand equity

• Corporate branding and communication
• Corporate strategic planning
• Marketing strategy
• Investor relations
• Internal branding and Corporate culture building
  
• Crisis management
• Growth strategy

LIP Model is Masso Consulting's tool for building brands in Vietnamese business context. We believe that an integration of Brand Leadership, Brand Identity and Brand Perception is the most effective way for Vietnamese companies in building brand equity.