It has recently been established that Facebook is the most popular online brand in the world. If a new study is to be believed, Facebook's popularity also rubs off on brands. Which ones? Well, all of them. The results of research on social media and brands by iModerate and Chadwick Martin Bailey show that nearly 20 percent of respondents were more likely to buy or recommend "many" brands since becoming a "fan" or "follower" of those brands on Facebook or Twitter. The responses were just as encouraging in other areas. When it came to at least "a few brands," more than 30 percent of respondents said they would buy a few of the brands
they followed on Facebook, while over 40 percent said they would recommend at least a few of those brands to friends. Such positive results for brands followed on Twitter were even higher. Reasons for "friending" the brands were studied as well. The most common reason for Facebooking a brand was to receive discounts. The second most common was being a customer of the brand. The third was just to show support.
Clearly these findings are far from a brand strategy magic bullet – “likely to buy/recommend a brand" is a long way from making an actual purchase. Furthermore, since these respondents had already "followed" these brands via their respective social media networks, one could assume (or hope) they were likely to buy or recommend some of them anyway. There also should be some concern and confusion about the 34 percent of Facebook respondents who said that, despite being fans of a brand, they would not buy it.
However, these results should excite and encourage branding professionals who have been pushing social media integration at their respective properties. The results should also bolster those pushing for their brand's strategy to add a greater social media element. Finally, the study should validate those branders who have fought for social media synthesis in the face of naysayers.
In fact, some of them might want to make use of brandchannel's email share function below!
(Source: Brandchannel)
- The Top Five Brands on Facebook - 27/08/2010 14:10
- Surprise! Wealthy Consumers Don't Lust After Logos on Luxury Goods - 18/08/2010 14:01
- Turning Their Survey Data Into Your Survey Data - 10/08/2010 14:58
- The Top 10 Consumer Trends Defining China's Emerging Domestic Market - 06/08/2010 17:05
- Why Sports Marketing Is the 'Sweet Spot' of Marketing - 03/08/2010 15:32
- What makes people share? - 19/07/2010 16:39
- Social Branding: The Power of the Social Media Space - 13/07/2010 18:02
- 2010 FIFA World Cup: Social Media Gooooool! - 06/07/2010 18:09
- Study: Consumers Creeped Out by Some Big Ads - 18/06/2010 16:29
- The World's Hottest Brands - 15/06/2010 18:01
Masso Group was recently selected as Case Study "Decision Insight" of the new book Fundamental Accounting Principles, Chapter 25, by McGraw-Hill publisher. The book was launched in Jan 2012 globally. Masso Group is proud of this contribution to International 
Holcim Vietnam, July 2011
"Tác giả hy vọng bài viết này sẽ giúp lãnh đạo doanh nghiệp một số gợi ý tư duy lại sứ mệnh của doanh nghiệp từ một góc nhìn...". Trời Sài Gòn đã bắt đầu se lạnh đủ để cảm nhận không khí chuyển
"Chàng thi sĩ chiêm ngưỡng những trái vú sữa căng mọng sự sống. Chàng nghe văng vẳng trái vú sữa hỏi trời xanh: "Ai sinh ra dòng nhựa sống căng mọng?"...Chợ chiều bán vú sữa mùa xuân. Bán mua căng mọng. 
