Marketing communication is not just only science but also art and creativity. To make a communication activity effective, it is a "must" that marketers have to understand their marketing objectives and constraints well otherwise it just a "fun and creative campaign but neither sales nor brand building!". We have been experience with marketing communication practice in Vietnam and confident to offer clients either single activity or an integrated marketing communication campaign (IMC). We can offer clients either a full campaign of integrated marketing communication OR single expertises such as Events Management, Public Relations, Interactive Marketing, Brand Activation, Advertising...depending on clients' need. The Group includes expertized business units, which is indicated in the sub-names:
- IMC
- Events Management
- Public Relations
- Brand Activation
- Corporate Social Responsibility (CSR)
- Investor Relations (IR)
We have a flexible business structure which allows us specializing on both depth of a single marketing communication area and width of integrated marketing communication approach. Depending on clients' requirement, we will team up a project team which could be gathered within one functional team or across business units to ensure the most relevant skills are available for the project. We always work with the high sense of responsibility and professionalism in a creative manner. Our clients includes giant multinational companies such as Motorola, P&G, Remy Martin, Goodyear...Our work and reputation are simply credibility for any organization who is looking for a professional marketing communication firm in Vietnam market.







Masso Group was recently selected as Case Study "Decision Insight" of the new book Fundamental Accounting Principles, Chapter 25, by McGraw-Hill publisher. The book was launched in Jan 2012 globally. Masso Group is proud of this contribution to International
"Tác giả hy vọng bài viết này sẽ giúp lãnh đạo doanh nghiệp một số gợi ý tư duy lại sứ mệnh của doanh nghiệp từ một góc nhìn...". Trời Sài Gòn đã bắt đầu se lạnh đủ để cảm nhận không khí chuyển
"Chàng thi sĩ chiêm ngưỡng những trái vú sữa căng mọng sự sống. Chàng nghe văng vẳng trái vú sữa hỏi trời xanh: "Ai sinh ra dòng nhựa sống căng mọng?"...Chợ chiều bán vú sữa mùa xuân. Bán mua căng mọng.