About Us

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Masso Group is founded in 2000 and led by a group of marketing professionals. We are established to provide professional marketing services and consulting for Vietnam market. Masso is the company's master brand, which stands for marketing solution. We have international marketing expertise and knowledge which are continuously enhanced by our learning and growing culture. In addition, we understand marketing environment and operation practice of Vietnam market very well. These advantages make us a professional marketing destination for clients who are planning or doing business in Vietnam.

Our business scope is summarized as follows

(1) Brand building consulting: Masso Consulting provide marketing research and solutions to SME sector, particularly consulting services in brand building (external and internal), marketing strategy and related management expertise.

(2) Integrated Marketing Communication (IMC): Masso Communication can offer clients either an integrated marketing communication campaign OR single  expertise services such as Advertising, Events Management, Public Relations, Brand Activation and Interactive Marketing...depending on clients' need. This approach is based on integration structure of our business units:

(3) Investor Relations (IR Vietnam): IR Vietnam is an independent unit of Masso Group, specialising in Investor Relations. IR Vietnam is the pioneer of Vietnam investors relations industry, with a complete service portfolio in IR from IR strategy formulation to activities execution services such as IPO events, roadshow, financial communications media, investors connection...

 

We use “together” approach. Together with clients, we always develop a winning marketing solution and together implement them professionally. We can help clients either a single marketing activity or an integrated marketing communication campaign in the way that can maximize the brand exposure in a cost-effective manner.


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Năm 2010 đánh dấu chặng đường 10 năm góp phần xây dựng ngành marketing thương hiệu Việt Nam của Masso Group...
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Mua theo nhóm tại Việt Nam, một tương lai đầy thách thức

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Image"Một khảo sát mới đây của Masso Survey, một số chuyên gia cho rằng hình thức kinh doanh mua theo nhóm này sẽ vẫn tiếp tục phát triển tại Việt Nam trong thời gian tới và hứa hẹn đây là một thị trường

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Talking about us

Client's feedback

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Holcim Vietnam, July 2011
Dear Masso team,
We had a very happy ending last Sunday, 3 wonderful Cung Xay To Am events were passed by. On behalf of Holcim Viet Nam, we would like to send our great thanks to Masso team. We can see you take care of our project as your

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Brand share

Masso Group is selected by McGraw-Hill as case study for a new book publishing

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Masso Group was recently selected as Case Study "Decision Insight" of the new book Fundamental Accounting Principles, Chapter 25, by McGraw-Hill publisher. The book was launched in Jan 2012 globally. Masso Group is proud of this contribution to International

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Latest Comments

TEA BREAK

Hạnh phúc là khi không thể đạt được...!

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"Ông mỉm cười một mình trong đêm. Vậy hạnh phúc là gì? Không lẽ hạnh phúc là khi ta mong muốn cái gì đấy mà không thể đạt được?...". Ông gác chèo, ngả người lên thanh ngang phía đuôi chiếc thuyền

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