Masso Group

Facebook 101: Is Your Brand Worth a Like?

Forbes: Brands And Consumers In Social Media!

"60% of CMOs believe people like their brand or follow them on social media because they like the content they are sharing...". The CMO Council and Lithium conducted a survey that revealed a wide divide between what marketers think consumers want vs. what consumers really want when it comes to social media. Querying over 1,300 consumers and over 120 CMOs and titled the “Variance in the Social Brand Experience” study, “… the findings challenge marketers to better understand cognitive, behavioral, and attitudinal dynamics as they seek to integrate social media into their overall marketing mix.” It is painfully obvious  based on the findings that brand marketers,

David Aaker: Brand Building and Social Media - Beyond Communication to Changing the Marketplace

Marketers are attracted to social media to communicate their offerings and programs in large part because traditional mass media lacks coverage and is increasingly fragmented, expensive, complex, and ineffective. Social media is the apparent salvation, even though it is difficult to manage, in part because the lack of control is frightening. However, there is another use of social media. It can augment the offering to expand the value proposition. In fact, if the social media augmentation is compelling, it can change what people buy. In effect, it can create a new category or subcategory. For many customers, brands that lack this augmented offering will not